Wendell Carvalho and John Maxwell in São Paulo | Wake Up Brasil 2026
Executive: buy 1, get 2 · US$ 99 · limited seats
PTESEN
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November 20–21São Paulo · BrazilThe only edition in Brazil in 2026
Wendell CarvalhoWendell CarvalhoFriday 11/20 · liveJohn C. MaxwellJohn C. MaxwellSaturday 11/21 · live

Wendell Carvalho and John C. Maxwell live in São Paulo.

Brazil's No. 1 in mindset and the world's No. 1 in leadership, on the same stage.

In 2 days, you learn straight from those who made it:

  • Leadership so your team performs without depending on you
  • Business: strategies to sell more and scale
  • Mindset for high performance, plus connections with business owners
Português Español English Talks in Portuguese, Spanish and English
with simultaneous translation
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Wake Up Conferences International 2026 · November 20–21 · São Paulo · John C. Maxwell, Wendell Carvalho, Brian Tracy and speakers
20K

people across all Wake Up editions

8.500

business leaders in Bogotá 2025

6.ª

edition, for the first time in Brazil

60%

of the room are business owners and founders

Who is on this stage

The names you've watched on screen, now in front of you.

Founders · hosts

Jorge Loza and Jenny Barrera

From a classroom in Peru to Ciudapolis, the country's first real estate franchise. In 2021 they created Wake Up to bring to Latin America the names that only took the stage in the US and Europe. Now, Brazil.

  • Forbesfeatured in 2022
  • MaxwellLima, 2023
  • 8.500people with Tony Robbins in Bogotá
Jorge Loza on the Wake Up Conferences stage
Founder of Wake Up

Who is Jorge Loza?

The man who decided Latin America deserved a real turning point.

  • MaxwellLima, 2023
  • Tony RobbinsBogotá, 2025
  • CiudapolisPeru's 1st franchise
Read the story

There were thousands of leadership events in Latin America. Almost all of them promised the same thing. Almost none delivered.

Jorge Loza didn't want to run just another event. He wanted to create the exact moment a person decides their life changes. That is Wake Up.

Founder of Wake Up Conferences, Ciudapolis and Ciudapolis Foundation. Entrepreneur and international speaker on real estate, leadership and mindset.

Jenny Barrera on the Wake Up Conferences stage
Co-founder of Wake Up

Who is Jenny Barrera?

The strategy behind Wake Up Conferences.

  • US$ 30M+in results
  • 18 yearsin real estate
  • 3K+investors
Read the story

Co-founder of Ciudapolis, Ciudapolis Foundation and Wake Up Conferences. International speaker and sales strategist, with 18 years of experience in real estate and more than 8 years transforming the industry.

Over US$ 30 million in sales results, with proven models and sustainable ecosystems. Strategic leadership of 5 themed megaprojects, covering more than 120 hectares of real estate.

8,000 people impacted and more than 3,000 investors.

Wendell CarvalhoBrazil's No. 1 in mindset
Friday 11/20 · live

Wendell CarvalhoBrazil

Brazil's leading reference in mindset and high performance. Over 10 million followers and more than 1 million students in 26 countries.

The first entrepreneur in the world to reach R$ 450 million in sales on Hotmart. Opens Wake Up Brasil live on Day 1.

John C. MaxwellWorld's No. 1 in leadership
Saturday 11/21 · live

John C. MaxwellUnited States

The world's No. 1 leadership expert. Author of more than 100 books, including “The 21 Irrefutable Laws of Leadership”. His organizations have trained millions of leaders.

Over 35 million books sold. Live in São Paulo.

Brian TracyWorld sales legend
Friday 11/20 · virtual format

Brian TracyCanadaUnited States

The world's greatest teacher of sales and productivity. More than 5 million people trained, consultant to over 1,000 companies and author of more than 80 books, including the bestseller “Eat That Frog!”.

Talks in more than 80 countries. Exclusive broadcast for Wake Up Brasil.

Also on stage

Akiane Kramarik
American artist

Akiane KramarikUnited States

A global art prodigy. She painted “Prince of Peace” at age 8 and made her TV debut with Oprah Winfrey at 9.

A work valued at US$ 850K, now at Belóved Gallery.

Spencer Hoffmann
Digital business

Spencer HoffmannMexico

Entrepreneur, international speaker and author of 8 books. More than 500K clients in 17 countries and 2.4 million followers.

Has shared the stage with John C. Maxwell and Brian Tracy.

Tathi Deândhela
Productivity

Tathi DeândhelaBrazil

A leading reference in productivity and high performance in Brazil. More than 1 million people trained and a talk at Harvard in 2018.

Bestselling author of “Faça o Tempo Trabalhar para Você”.

Lewis Cirne
Technology · philanthropy

Lewis CirneCanadaUnited States

Founder of New Relic, which went public on the NYSE and was acquired for US$ 6.5 billion in 2023.

Co-founder of Belóved Gallery.

Aarón Garrity
Entrepreneur

Aarón GarrityUnited States

Co-founder of XANGO, a global direct-sales brand born in the US.

Now founder and CEO of POINTZERO Holdings.

Mabel Katz
Ho’oponopono

Mabel KatzSpain

A world reference in Ho’oponopono, the Hawaiian method of inner peace and responsibility.

Speaker in more than 50 countries.

Choose my experience

Choose your experience

Attend, take part, or sit at the table.

A one-time edition in Brazil in 2026. Limited seats per zone, with a price increase at each new batch.

Wake Up Experience: Private Leadership Breakfast with John C. Maxwell and Exclusive Group Mentoring with Wendell Carvalho

Sit at the table

Wake Up Experience

The only ticket with private access to Wendell Carvalho and John C. Maxwell.

One payment

US$1,779

upfront · paid in US dollars

Last seats
Only 200 seats in BrazilAlmost sold out
Diamond is already sold out. Once the Experience closes, it won't reopen.
  • Friday · Exclusive group mentoring with Wendell Carvalho, Brazil's No. 1 in mindset
  • Saturday · Private Leadership Breakfast with John C. Maxwell, the world's No. 1 in leadership
  • Individual photo with Wendell (Friday) and with Maxwell (Saturday)
  • First 5 rows
  • Priority entrance and early access
  • Priority in the photo line
  • Curated networking: tables by industry with a moderator
  • Private masterclass with the founders
  • Conference recording for 60 days
  • Exclusive kit and priority in future mentorships
I want the Experience

Secure checkout by Hotmart · 7-day guarantee · Talk to an advisor

Diamond ZoneSold out

Take part

Diamond

All Diamond seats have been sold.

  • Front rows of the auditorium
  • Private masterclass with the founders
  • Networking with investors
  • Kit Diamond
  • Exclusive benefits from other zones
  • Priority in future mentorships and launches

Already have Diamond? Upgrade to the Wake Up Experience and be close to Wendell and Maxwell.

Upgrade to the Experience →

Sold out · next zone: Wake Up Experience

Foundation ZoneBoth full days

Attend

Foundation

Two days of method, not motivation.

One payment

US$300

upfront · paid in US dollars

Current batch70% sold
  • Wendell Carvalho live, Brian Tracy (virtual) and international speakers · Day 1
  • John C. Maxwell live · Day 2
  • Individual photo with Maxwell
  • Fast Pass, 60-day conference recording and exclusive kit
  • Simultaneous translation in every talk
  • Wake Up LATAM Community
Save my seat

Secure checkout by Hotmart · 7-day guarantee

Executive ZoneBuy 1, get 2

Get in the room

Executive

Your entry to Wake Up Brasil.

2 tickets for

US$99

upfront · paid in US dollars

Pay for 1, get 2. Both people get into the room.

  • Access to Wake Up Brasil 2026 in São Paulo
  • Wendell Carvalho and John C. Maxwell live
  • Simultaneous translation in every talk
I want the Buy 1, Get 2 package

Secure checkout by Hotmart · 7-day guarantee · Talk to an advisor

7-day guarantee: if you change your mind within 7 days, you get 100% back.
Secure checkout by Hotmart · upfront or up to 12 installments

Ciudapolis Foundation

Your ticket also feeds people. Part of every ticket goes to Ciudapolis Foundation, which delivers meals to people in vulnerable situations.

Choose my ticket →
São Paulo and Brazil flags with a map of Brazil lit up at São Paulo

Where

São Paulo, Brazil.

Latin America's largest business hub hosts one of the year's biggest leadership and mindset events.

  • November 20–21, 2026Friday and Saturday · two full days
  • São Paulo, SP · BrazilThe heart of Latin America's business world
  • Guarulhos and Congonhas airportsDirect flights from across Latin America

Brands that walk with Wake Up

Belóved GalleryInmobiliaria MuñozRE/MAX AhoraTeomaEcoratoria

Who will be next to you

Your next partner may be sitting in the next row.

  • You lead, and you feel the method that got you here won't take you any further.
  • You want real connections, not business cards swapped in the hallway.
  • You want to be in the same room as the people who already decide, invest and hire.
I want to be in that room
60%of the room are business owners, founders and presidents
  • 20K+people across all editions
  • 8.500business leaders in Bogotá 2025
  • 2 daysof networking in São Paulo

For companies

Bring your team. Come back with an aligned team.

The whole team in the same room, hearing the same message.

Talk to the corporate team
10 to 200seats per company
By volumespecial conditions for teams
WhatsApptalk directly to the corporate team

The experience

See what happened in Bogotá. Now picture it in São Paulo.

There's content on YouTube. The room isn't.

Bogotá 2025 made the news

Bogotá City Hall article about Wake Up Conferences 2025Bogotá City HallInfobae article about Wake Up Conference 2025InfobaeEl Tiempo article about Wake Up Conference 2025El Tiempo
I want to live this

What you decide today is where you'll experience it from.

Seats are limited in every zone.

Save my seat

Info

Everything you need to know.

Chat on WhatsApp
What is Wake Up Brasil 2026?

Wake Up Conferences Brasil 2026 is an international leadership and business conference for entrepreneurs, business owners and team leaders. It takes place on November 20–21, 2026 in São Paulo, Brazil, with John C. Maxwell live, Wendell Carvalho live, Brian Tracy in virtual format and international speakers, with simultaneous translation. It is the 6th edition of Wake Up and the first in Brazil.

When and where is Wake Up Brasil 2026?

November 20–21, 2026, in São Paulo, Brazil. Two full days of event. The exact venue will be announced soon.

Will I understand the talks in Portuguese and Spanish?

Yes. Every talk has simultaneous translation.

Is John C. Maxwell really coming?

Yes. John C. Maxwell takes the stage live on Saturday, November 21, in São Paulo.

What does my ticket include?

Foundation: both days of the event, with Wendell Carvalho live on day 1, John C. Maxwell live on day 2, an individual photo with Maxwell, Fast Pass, a 60-day conference recording, exclusive kit, international speakers, simultaneous translation and the Wake Up LATAM Community. Executive: access to the room, with Buy 1, Get 2. Wake Up Experience: exclusive group mentoring with Wendell Carvalho on Friday, Private Leadership Breakfast with John C. Maxwell on Saturday, individual photos with Wendell on Friday and with Maxwell on Saturday, first 5 rows, networking by industry and a private masterclass with the founders.

What is the Executive zone?

It is the entry zone of Wake Up Brasil 2026, for US$ 99, with Buy 1, Get 2: you pay for one ticket and get two. Secure checkout by Hotmart and a 7-day guarantee.

How much does a Wake Up Brasil 2026 ticket cost?

At Wake Up Brasil 2026 the Executive pass costs US$ 99 for 2 tickets (buy 1, get 2). Foundation costs US$ 300. The Wake Up Experience, with group mentoring with Wendell Carvalho and a private breakfast with John C. Maxwell, costs US$ 1,779. The Diamond zone is sold out.

How do I buy and pay?

Executive and Foundation tickets are bought on Hotmart, a secure checkout, paid in full or in installments, with a 7-day guarantee: if you change your mind within 7 days, you get 100% back. The Wake Up Experience is booked with an advisor on WhatsApp at +51 982 229 277.

I want to bring my team. How does it work?

We have corporate packages from 10 to 200 seats, with volume pricing. Talk to the corporate team on WhatsApp.

Is this a motivational event?

No. It is a gathering about leadership method and a room of decision-makers: business owners, founders and leaders who want to apply what they learn on Monday.

2 tickets for US$ 99
Executive: buy 1, get 2Save my seat